Brand Strategy

Whether you're evolving or new to the industry, we work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.

Positioning

Positioning is the heart of the brand. This is your chance to tailor the message of who you are, what you offer and how you do it better than your competitors. We'll help you find and leverage the competitive advantage that sets you above and beyond in the eyes of your customers.

Positioning

Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.

User Profiles and Journeys

We apply our findings from customer segmentation to create User Profiles that represent your biggest markets. By calculating each possible scenario, we can track patterns of informed interactions and predict user behavior.

User Profiles and Journeys

We apply our findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behavior.

Customer and Revenue Segmentation

Segmentation discovers the needs of your customer market and targets the segment that matches your offering. By identifying your target market, we can identify unfulfilled needs, customer motivators and extrapolate potentials for growth.

Customer and Revenue Segmentation

Segmentation is a powerful tool for discovering customer needs and potential for growth. By examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantage.

Brand Attributes

These are the characteristics that make your company come alive. The extrinsic and intrinsic qualities of your brand reveal everything from your personality and functionality, to your company mission. Through the careful composition of imagery, language and action, we reach the core of your brand and relay it with authenticity.

Competitive Audit

A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses within your brand's competitive landscape. We want to ensure that we're targeting your customers efficiently and growing your brand in the most intelligible way possible.

Competitive Audit

A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.

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