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What Makes A Successful Brand?

Blog

While it's true that a variety of different factors contribute to the success of a brand, there are three key qualities that build champion brands with inevitable character

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10 Abbreviations Every Entrepreneur Should Know

Entrepreneur

The business world can be a blur of equations, statistics and abbreviations. Here' your quick guide to catch up on the business abbreviations every entrepreneur should know.

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10 Ways to Grow Your Brand for Free

Entrepreneur

We get it - maintaining a brand be tricky, but fear not! We’ve got you covered with a list of ways to increase business without increasing your spending.

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5 Branding Books to Read When You're Stuck

Entrepreneur

We know as a business owner, you've got alot on your plate. We've compiled this guide of branding books to get you out of your funk and save you the time of searching.

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What's the Difference Between Marketing and Branding?

Blog

While some use branding and marketing as interchangeable terms, there’s actually a difference between the two. Although the two are concepts that function closely together, there’s more to be said about each concept on its own.

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The ABC's of Branding: Generation Z

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: Z for Generation Z.

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The ABC's of Branding: Year-end

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: Y for Year-end.

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The ABC's of Branding: User Experience (UX)

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: X for User Xperience.

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The ABC's of Branding: Websites

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: W for Websites.

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The ABC's of Branding: Value

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: V for Value.

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The ABC’s of Branding: User Interfaces (UI)

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: U for User Interfaces.

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The ABC's of Branding: Targeting

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: T for Targeting.

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The ABC's of Branding: Storytelling

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: S for Storytelling.

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The ABC’s of Branding: Rebranding

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: R for Rebranding.

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The ABC's of Branding: Quality

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: Q for Quality.

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The ABC's of Branding: Positioning

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: P for Positioning.

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What is Responsive Web Design?

Blog

And why do I need it? Find out more about responsive web design, and the difference between mobile friendly and mobile responsive web pages.

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The ABC’s of Branding: Omni-Channel

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: O for Omni-channel.

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The ABC's of Branding: Brand Names

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: N for Brand Names.

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What is Personal Branding and Why Do I Need It?

Blog

Everybody has a personal brand, but what you may not have heard is that you have the power to control it. Meet Personal Branding and how it can work wonders for your professional life.

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The ABC's of Branding: Mission Statements

Blog

Summary: Summary: In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: M for Mission Statements.

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The ABC's of Branding: Logos

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: L for Logos.

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The Best and Worst Rebrands to Date

Blog

So what does a good Rebrand look like? Here’s some examples of the most iconic rebrands, along with the rebrands everyone could live without.

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The ABC’s of Branding: Keywords

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: K for Keywords.

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The ABC's of Branding: Journal

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: J for Brand Journals, or as we like to call them - Brand Playbooks.

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The ABC's of Branding: Integrity

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: I for Brand Integrity.

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5 Well Branded Businesses in Edmonton (Part Two)

Local

Today we’re looking at real-life examples of well-branded businesses, finishing up our list on Edmonton’s hidden gems.

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The ABC's of Branding: Hashtags

Blog

Summary: In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: H for Hashtags.

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5 Well Branded Businesses in Edmonton (Part One)

Local

Today we’re looking at real-life examples of well-branded businesses, starting with some of Edmonton’s hidden gems.

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Super Bowl 2019 Ads: Hits and Misses

Industry

Let’s not kid ourselves - the highlight of the Super Bowl is the Ads! Tune in to see the ads that missed and the ones that touched down.

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The ABC's of Branding: Guidelines

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: G for Brand Guidelines.

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The ABC's of Branding: The Funnel

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: F for the Sales Funnel.

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What is Branding?

Blog

Branding is one of the most important concepts to grasp for starting a company, selling a product or service, or as a member of the business and marketing industry. We’re answering the question so you don't have to ask.

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Was Gillette’s “We Believe” Advertisement the Right Move?

Industry

By now, you’re probably familiar with GIllette’s controversial ad about toxic masculinity. As the biggest advertising fiasco of 2019, we’re discussing whether Gillette’s move was a fatal blow to their brand, or their smartest yet.

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The ABC's of Branding: Experience

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: E for Brand Experience.

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The ABC's of Branding: Development

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: D for Development.

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The ABC's of Branding: Content

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: C for Content.

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The ABC’s of Branding: Buyer Profiles and Personas

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: B for Buyer Profiles and Personas.

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The ABC’s of Branding: Advertising

Blog

In this crash-course series, we'll be tackling the basic framework that makes up branding best practices from A to Z. Today's letter: A for Advertising.

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Inbound Marketing: Book Review

Book Review

We're giving our thoughts on the HubSpot Co-founders' revised and updated guide to Inbound Marketing - our first book club is in session...

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4 Reasons to Hire a Design Company in 2019

Blog

As a company making ends meet by saving dollars and cents, you may not think you can afford to hire a professional design company this year. However, this cost-benefit analysis says otherwise.

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Top 10 Brands for Generation Z: Here’s Why

Blog

Generation Z is currently one of the most coveted user markets advertisers are looking to tap into. Here’s a look at the Top 10 preferred brands of Gen Z in 2018, and our insight to why these brands are doing it right.

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6 Reasons why New Coke’s Rebrand Failed

Blog

A look into the 1985 Coca-Cola rebranding disaster and why New Coke was set up for failure before it even launched. Here’s 6 reasons why the New Coke rebrand failed and 2 reasons why Coca-Cola is now performing stronger than ever.

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